Alberto VO5 Strawberries & Cream Nourishing Shampoo delivers indulgent care with a sweet berry scent. Infused with soy milk and BloomBoost™ Technology, it nourishes and conditions hair for soft, healthy-looking results. Enriched with the Power of 5 Vitamins, this paraben-free shampoo provides everyday hydration while leaving hair silky, manageable, and sweetly scented.